Pink Emerges as a Political Protest Colour for 2020

  • by Dean Jones

Get ready for the trendy new trend in the world of fashion. No, it's not another high street dress that leads directly to pseudo-slave labor. Instead, it is a set that symbolises, sacrifices and leads to a more ethical future and also contains a sharp political message, to the groan of some and the delight of others.

Just as 'Vote' became the season's fashion slogan,"Pink," as the crucial election approaches next month, has been reframed as colour of activism.

For so many around the world, pink has been the 'color disruptor' in 2020, the colour of change," states Andrew Burnstine, associate professor at Lynn University." 

Celebrities including Kerry Washington, Zoe Saldana and Amy Schumer have all shared photos on instagram of themselves wearing pink pantsuits. The garments are part of a protest that supports Supermajority a membership-based home for women's activism, created by a team of women who have been organising for decades, that affirms and builds the power of women, training and mobilising a community of all ages , races and backgrounds to become the most effective advocates they can be and create a more equitable future for ALL women, set up by Black Lives Matter, Planned Parenthood, and the National Domestic Workers Alliance supporters, this organisation inspires women around the world to take political action. 

The colour pink is the latest worldwide cry for the millions of people who are seeking reform in the US political system, and for American democracy.

On her Instagram, Hillary Clinton, (An American politician, diplomat, lawyer, journalist, and public speaker who served from 2009 to 2013 as the 67th Secretary of State of the United States, from 2001 to 2009 as New York Senator of the United States, and from 1993 to 2001 as First Lady of the United Stateswhose own pantsuit became a sartorial signature, posted photos of the founders of Supermajority with the caption: "Love these pantsuits, and the strong women wearing them."

The pink pantsuit is a visual homage to the women's march in January 2017, where many wore a pink pussy hat to show their solidarity with the cause.

In May, British designer A Sai Ta revealed that to support three charities, he will replicate a pink tie-dye dress he custom-made for Rihanna. With income divided between Black Lives Matter, Solace Women's Aid and The Voice of Domestic Workers, the so-called Hot Wok dress was put on sale. For almost a century, pink has been synonymous with politics and style. "In around 1925, when Time magazine invented the word 'pinko' a pejorative coined in the United States in 1925 to describe a person perceived to be sympathetic to communism, but not actually a member of the Communist Party. Since then, it has been used to identify someone who is considered to have radical or socialist sympathies. The first use of pink as a political statement occurred," notes Eiseman.

The colour pink has been associated with recognition of breast cancer and Susan B Komen's Race for The Cure foundation for 30 years.

Political pink is in sharp contrast to the apolitical "Millennial pink" which, about five years ago, characterised the beginnings of the Instagram era. 

Wearing a pink hat or buying a T-shirt is not the same as direct action, but it can be a powerful gesture. Forget millennial pink, ‘Political Pink’ Is now set to become the most powerful shade of our generation. 


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