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Print on demand
Print on demand is a printing technology and business process in which designs on clothing are not printed until the Societal receives an order, allowing prints of single or small quantities.
The customer prepays and the item is literally made to order – there is no making up of anything that hasn’t been presold. Societal does not hold on to any physical inventory. As such Societal doesn’t incur stock holding expenses because we are not charged for the cost of goods until someone places an order. There is an inventory of some “white goods” but not the giant number or pre-printed apparel and home décor items of the traditional model.
This model helps reduce warehousing space requirements and inventory carrying costs, as well as reducing the amount of overstock going into landfills.
This model is also fast and efficient, fantastically the turnaround from sale-to-delivery of items is usually between 4 to 10 days.
We also aim to develop our product catalog with sustainable clothing in mind. Additionally, the poly bags used in our packaging are recyclable, low-density polyethylene, FDA and USDA compliant.
The printing industry has been focusing on improving its sustainability factor for many years, since traditional print manufacturing requires massive quantities of such vital resources as water and trees.
But Societal believes that being sustainable, or an eco-friendly brand is not just a matter of focusing on paper reduction. Focusing on paper is just the obvious, first target.
Sustainability is a process of continuous improvement. It involves a lot more than a printer’s effort to reduce paper and eliminate waste, although in this industry, those are both important initiatives.
From time to time we’ll be blogging about eco friendly printing: what does it really mean? In what ways is Societal and the third-parties we partner with taking care of the environment? Learn all about the useful and achievable methods, processes and techniques.
A new world (or “paradigm”) has opened up for digital designers and independent artists. Best thing? It’s much more agile and environmentally sustainable than it ever was before under the traditional model. Certainly, Societal print on demand (POD) ethos is part of the sustainable green printing movement.
Those days of overprinting should be a thing of the past – which is good for the environment.