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Clothing which is good both for individuals and for the planet comes under the category of ethical streetwear, or “eco streetwear”. For a long time these clothes were thought to be lacking in style, but not anymore. In fact, the sustainable streetwear brands which make use of environment friendly resources to create clothes are changing the way companies make the cloths we wear.
The term “sustainable” has turned into a buzzword for a number of clothing brands. If you are looking for this sustainable streetwear, remember to not mistake a company’s claims about environmental friendliness as the ultimate truth. Only one unique collection of environmentally conscious clothes may give the brand a sustainable look, but they would usually not reflect the entire company.
Is there a certification for sustainable streetwear brands?
While fashion, by definition, is ever changing, to be truly sustainable, consumers would not buy anything new at all. As such, you will not find any official certification on what helps build a sustainable brand. What you will find on the internet is information on what to look out for when buying clothes as well as the impact of your purchase. In fact, the need for sustainable fashion prompted the UN to organize a conference on sustainable fashion at the start of February 2019.
Here are a few conclusion points from the above conference:
Streetwear has been in a league of its own since its origin. It has always been a mixture of different types of casual wear such as baseball caps, sneakers, t-shirts, and jeans. Today, a number of luxury streetwear bands have also started making their presence felt. Brands like Gucci, Burberry, and Hobie have realized over time that this is the best way to engage with young audiences, who form a predominant segment of the buying population.
Impact of fashion products on the planet
Unfortunately, the need for sustainable streetwear has cropped up due to wastes from tremendous production of garments, which can be seen both on land and in the oceans. This has been further compounded by Instagram trends and weekly product drops.
Fashion items are clearly mass produced products, and they contribute to a variety of environmental issues in the world. As an example, renowned consultancy firm McKinsey states that roughly three-fifths of all clothes end up either on landfill sites or in incinerators within a few years of manufacture.
What should brands do for sustainability?
Other than brands, it is also important for individuals to start considering themselves as citizens instead of consumers. This will certainly make people more mindful of the impact of their purchases. Responsibility is not just on one side of the coin, but on both sides. Collective responsibility can be taken by purchasing from streetwear brands which are clearly help the planet become a better place. Understanding such brands can certainly take time, but it is the willingness to change which carries greater weightage.