The presumed rights of many, which have taken years of struggle to achieve, have been plunged into confusion by the events of the past year since Brexit, post-Trump and post-any semblance of normality. At Societal We value the gift of thinking. The powerful ties between our brain cells give us the freedom to think, to choose, to determine, and to create; our society is the same. Our collection of “Iconicable” t-shirts celebrates those men and women who speak the truth for the good of all because all it takes is a single instance of unorthodox or controversial thinking to conquer an empire.
As much as political streetwear has long been used as a means to express identity while signifying belonging to a wider group of like-minded people, its roots go deeper. Societal thrives on the ability to address almost every social and environmental issue ranging from philosophy, political, human right and social challenges. Since its inception, societal streetwear has served as an important vehicle in representing the counter-cultural viewpoints of people on the opposite side of the ruling class. The sociopolitical messaging surrounding societal streetwear directly informed its values and structure. Eco-conscious production is part of this foundation as our products are sourced from ethical suppliers that comply to labor, environmental, and safety standards and are printed on-demand. We also use recyclable or biodegradable packaging materials.