Women have been held to strict standards of beauty for millennia, required to live up to both unworldly sex appeal and rigid modesty. Societal streetwear is powerful with the potential to revolutionise not just the way others see us, but also how we see ourselves. In order to signify action or feeling unique to an occasion, we can change our external appearances, informing others of our sorrow, our excitement, our fatigue, or our energy. Decades of female rebellion is articulated through visual acts of rebellion in repudiation of patriarchal standards. Societal streetwear for women has made it possible for those armed with only the contents of a closet to crack patriarchal taboos and unspoken laws. To announce that you are worth noticing is a political declaration. It's inspiring to use this sartorial language to play with your gender loudly and confidently, taking up space, or asserting your beliefs. It feels powerful to wear whatever you want to and know full well that people will look. Societal gives you the ideal chance to be courageous.
As much as political streetwear has long been used as a means to express identity while signifying belonging to a wider group of like-minded people, its roots go deeper. Societal thrives on the ability to address almost every social and environmental issue ranging from philosophy, political, human right and social challenges. Since its inception, societal streetwear has served as an important vehicle in representing the counter-cultural viewpoints of people on the opposite side of the ruling class. The sociopolitical messaging surrounding societal streetwear directly informed its values and structure. Eco-conscious production is part of this foundation as our products are sourced from ethical suppliers that comply to labor, environmental, and safety standards and are printed on-demand. We also use recyclable or biodegradable packaging materials.