Societal, which is a call to action, is more than a progressive ethical clothing brand.

Big business has been enabled by political insiders to take over our wealth and subvert our democracy, fueling poverty, inequality and injustice. Financial markets, one-sided trade agreements, and privatisation all take control out of the hands of the ordinary people, especially the poorest.

Right now, there's an immense sense of doubt about the future, but we can be sure of one thing: the battle for equality will begin. Nearly everywhere, oppressed communities remain. They are social groups or people who are refused inclusion in conventional economic , political , cultural and social practises, for some cause. In the end, targeting or ignoring one community will influence the whole of society.

A better future is possible: a world where our resources and decisions about how they’re used lie in the hands of the many, not the few; and choices on how they are used; a world where resources are open to us all, not only to those who can afford them.

We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly. 

Our pledge of 1% sales profit for humanity exists to Inspire and facilitate sustainable, long-term, giving that intentionally fights extreme poverty and injustice in the world's toughest places – so you can look good and feel good, in the knowledge that your purchase has made a difference. 

There are no two more fitting quotes than these at a time when social inequality seems as rampant as ever, to remind us of the rhythm and urgency of change. The “transformation” that Marge Piercy describes is relational: we need each other, we inspire change in each other, and we provide doorways for each other

Whether other organisations are prepared and ready to respond in this moment of "great moral crisis" has everything to do with how we perceive and describe the essence of an' organisation. This is the story of Societal’s preservation of its social justice roots. Dean Jones, 'formal student at Central Saint Martins, College of Art of Design.

Please consider becoming a member of our socially progressive community. Action towards ending global poverty and improving lives through greater access to health , education, jobs and opportunities is possible and sustainable only if everyone is included.