We are SOCIETAL a progressive fashion brand and driving force for change. At Societal, we want the right choice to be as easy as putting on a great T-shirt. Our products and fabrics are sourced from ethical brands and suppliers that comply to labor, environmental, and safety standards. Societal partners with artists and designers across the world to connect people with the new and next of fashion, style, culture and art. As an eco brand clothing company, we specialise in all-over screen printing and on-demand custom printed apparel and art prints. Our apparel offerings include t-shirts, tank tops, hoodies, crop-tops, sweatshirts and hats! 

Recognised as the original design collaborator and champion of emerging talent Societal‘s iconic brand attracts weekly visits across mobile, tablet and desktop and with shipping to more than 100 countries with a multi transactional platform Societal provides consumers, fans and followers with an unparalleled and engaging shopping experience and a fun way to convey their individual freedom of thinking and action.

1 percent of our sales profit is donated to charities, organisations and causes that make the world a better place - so you can look good and feel good, in the knowledge that your purchase has made a difference.



Fashion is inherently political. The industry not only forms our views on gender, luxury, and desire, it depends on countless global workers (many of whom in developing countries are underpaid and exploited) and leaves an enormous carbon footprint.

Societal’s founder Dean Jones attended Central Saint Martins, a public tertiary art school in London, England between 1996-2001. Dean started Societal with the goal of creating a label which did things differently and with the simple of connecting people from around the world and creating wearable art that tells a story, inspires us, and reminds us that we are all connected.

Societal thrives on the ability to address almost every social and environmental issue ranging from philosophy, political, human right and social challenges. With creativity, it represents historical personalities and gives a reformative voice to our planet.

Dean believe's style & sustainability can coexist and said "Fashion is one of the largest industrial employers of people worldwide, yet only an estimated 2% of fashion workers are paid a livable wage. We want to change that, but we know one of the quickest ways companies will change their practices is if their customers demand it."



On average, traditional retailers mark their products up 5–6x. Us? 2-3x.



What one wears, how one wears it and when one wears it constitutes expressions of degrees of social freedoms and influences. Societal is a dynamic retailer that connects people with the new and next of fashion, style, culture and art.

The societal team is inspired by a passion for all things creative and believe our designs can be a driving force of change, not just a reflection of it.

The power of design allows both children and adults to transform the world into how they envision it - the power to create a more compassionate, empathetic world.

Dean said "Your fashion and style subtly speaks of your culture, values and environmental features. It reflects your state of mind and amplifies your voice. The society at large needs to be orientated about brand representation and its efficacy.  It should be known that lying in a clothing line/brand beyond style is a powerful voice that travels wide. Societal goes beyond the conventional clothing brand, it is an agent of social reformation."

Breadth and diversity is demonstrated across covetable ranges including over 1-5 new stylish must-have mainline clothing and accessories launching weekly.



One of our long-term ambitions is to setup a trust fund and to transfer 50% of annual profits into this fund to support various community projects around the world voted on by our community.



Societal is a socially conscious lifestyle brand dedicated to creating sustainable business opportunities for people to promote economic change. While we know charity is critical, we believe that the end to generational poverty will come when people are able to provide for themselves.

We know that more products sold means more people working, and we are excited to welcome affiliate partners into our business model. Societal Affiliate Partners earn 20% Recurring Revenue for Every Referral.

Our hope is that you, too, can generate a sustainable income for you and your family, and feel good about doing it. If you have a website, blog, or any other online presence, we’d love to consider partnership.



We continue to cultivate and empower artists, content creators, and musicians to share their stories, while also providing officially licensed brands to our community. Our passion for creativity is deep-rooted in the Societal culture and we work to stay true to our independent brand lifestyle. We are not a faceless fashion design house; we live and breathe design, apparel, and maintain a desire to strengthen humanity through inspired art and community involvement.

We are ordinary people from across the world standing up for humanity and human rights that believe our designs can be a driving force of change, not just a reflection of it.”

We are Societal.



Check out the Societal forums to get feedback, discover the Partner Program to boost your earnings, or visit the Societal blog to stay current on the community today. To become a part of the Societal socially progressive community and submit designs visit the https://community.societal.store/ page and https://affiliate.societal.store/ and join.

Follow us on Instagram @societalstore

We’ve got a lot more information here on our website about the positive impact our eco brand clothing products and your purchases have, the certifications and standards that we choose, and more. Explore to find out more. And if you can’t find what you want to know, send us an email or give us a call with your questions!