We are SOCIETAL a socially conscious eco-friendly lifestyle brand and driving force for change. At Societal, we want the right choice to be as easy as putting on a great T-shirt. Our products and fabrics are sourced from ethical brands and suppliers that comply to labor, environmental, and safety standards. Societal connects people with the new and next of fashion, style, culture and art. We specialise in all-over screen printing and on-demand custom printed apparel and art prints. Our apparel offerings include t-shirts, tank tops, hoodies, crop-tops, sweatshirts and hats!

Recognised as the original design collaborator and champion of emerging talent Societal‘s iconic brand attracts weekly visits across mobile, tablet and desktop and with shipping to more than 100 countries with a multi transactional platform Societal provides consumers, fans and followers with an unparalleled and engaging shopping experience.


Societal’s founder is Dean Jones. Dean attended Central St Martins, College a public tertiary art school in London, England between 1996-2001. Dean started Societal with the simple  of connecting people from around the world and creating wearable art that tells a story, inspires us, and reminds us that we are all connected. Dean believe's style & sustainability can coexist. 

Dean said "Fashion is one of the largest industrial employers of people worldwide, yet only an estimated 2% of fashion workers are paid a livable wage. We want to change that, but we know one of the quickest ways companies will change their practices is if their customers demand it. Societal has the respect and promotion of human rights at its core."


On average, traditional retailers mark their products up 5–6x. Us? up-to 2x


What one wears, how one wears it and when one wears it constitutes expressions of degrees of social freedoms and influences. Societal is a dynamic retailer that connects people with the new and next of fashion, style, culture and art.

The societal team is inspired by a passion for all things creative and believe our designs can be a driving force of change, not just a reflection of it. 

The power of design allows both children and adults to transform the world into how they envision it - the power to create a more compassionate, empathetic world.

Breadth and  is demonstrated across covetable ranges including over 5-10 new stylish must-have mainline clothing and accessories launching weekly.  

We want to make your journey into ethical fashion as seamless as possible. 


SOCIETAL is a socially conscious lifestyle brand dedicated to creating sustainable business opportunities for people to promote economic change. While we know charity is critical, we believe that the end to generational poverty will come when people are able to provide for themselves. 

We know that more products sold means more people working, and we are excited to welcome affiliates into our business model.   

Our hope is that you, too, can generate a sustainable income for you and your family, and feel good about doing it. If you have a website, blog, or any other online presence, we’d love to consider partnership.  Follow us on Facebook and Instagram #WeAreSocietal

We’ve got a lot more information here on our website about the positive impact our products and your purchases have, the certifications and standards that we choose, and more. Explore to find out more. And if you can’t find what you want to know, send us an email or give us a call with your questions!