Societal is an independent clothing brand with a touch of difference and excellence. Established in the United Kingdom, it thrives on the ability to address almost every social and environmental issue ranging from philosophy, political, human right and social challenges. With creativity, it represents historical personalities and gives a reformative voice to our planet.

Our shared, stated values help to define who we are and underpin everything we do. They were developed with the active engagement of the Societal Community, and keeping them alive will ensure we’re all working with an organisation that we’re proud of.

Each of our five values are supported by a framework to guide the way we behave and shape our decisions.


  • We take time to listen and learn from each other and actively encourage different perspectives.
  • We care about everyone's wellbeing and our footprint on the environment.


  • We are a voice for equality, human rights and basic freedoms. (Freedom of expression and an empowered individuality are central to the love, passion and discourse around Societal.)
    • We aim to inspire change with our range of political clothing with a purpose and a story to tell. 
    • We believe in the power of imagery to change the world and we choose to amplify imagery for positive societal change

    Service/Giving Back/Contribution.

    • We are dedicated to ensuring our profits benefit in-need communities around the world.
    • We will work behind the seams to ensure that the products we produced are matched by a beautiful backstory.
    • We provide opportunities for people to develop and flourish.


    • We are committed to creating products that leave an innately smaller impact on our environment.
    • We are dedicated to designing the change we want to see.


      • We are committed to building a beautiful diverse online community of people of all shapes, sizes, colors and backgrounds that express themselves in their own personal way through picfed.com
      • We are dedicated to ensuring a wide range of cultures representing diverse economic, political, legal and social systems are reflected throughout our internal operations.
      • We don’t believe in borders and embrace the idea of globalism and diversity bringing together people from all around the world.

      Last updated on 19 August 2020

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