Labels Are for Brands Sweatshirt8759999_5434
Ditch the stereotype! Humans are far too complex to pigeonhole. Sorting or categorising allows one to make sense of the world. However, such practices, at worst, lead to oversimplifications, assumptions, and more commonly racism. #Labels Are For Brands is 'a celebration of people who reject stereotypes and champion self-expression'. It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay.
Five key concepts are committed to this campaign: relation, harmony, empathy, perspective, and culture. Societal's hope to drive interaction, respect and curiosity between individuals of religious , cultural, educational, political and experiential backgrounds through credible knowledge, engaging others in growing their own self-awareness, and a community of acceptance. This sweatshirt will hopefully provoke insight into the challenges faced by individuals from diverse backgrounds, helping us all to understand each other better and eventually find common ground together. It is up to us all to promote and be very mindful of these inclusive approaches and how harmful stereotyping is. The Campaign is also 'a celebration of people who reject stereotypes and champion self-expression'.
• 50% cotton, 50% polyester
• Classic fit with no center crease
• 1x1 athletic rib knit collar with spandex
• Air-jet spun yarn with a soft feel and reduced pilling
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem